Charles is Head of Innovation at Adswerve, a leading consultancy working with agencies, analysts, and marketers at all levels to unlock the full breadth of the Google Marketing Platform and Google Cloud. He is deeply experienced with Google Analytics, having performed hundreds of Google Analytics 360 implementations and trainings across the globe for enterprises including GoPro, Starbucks, and Glassdoor. He was given an award of excellence for contributions to the Google Analytics partner community. Charles can also be found as a leading contributor around GA4 properties on Measure Slack and Twitter, but mostly you will find him at an ice rink somewhere playing hockey.