For Google Analytics to drive actionable insights your data has to be directionally accurate and clean. There are any number of resources available to help you audit or perform health checks on your Google Analytics data. However, most of these resources involve either agreeing to share your data with a third party tool (through the API) or involves a lengthy process of reading a guide and then having to replicate the audit checks one by one. Today, I am excited to share a new resource using Google Data Studio, a free Google Analytics reporting/auditing template which can generate findings instantly and most importantly keeps your data completely secure (I get no access to it)!

Google Analytics Data Studio Audit Demo

I will show you how to create a copy of this report and apply it to your own data, but first, you can interact with the report to see how it works. In the embedded report below you can find the page selector (there are 8 pages to look at) at the very bottom left-hand corner when hovering over the report.

Apply Your Own Data To The Report

Here is the link to the Data Studio – Google Analytics Audit Template, which is now available for everyone to use! To get started with auditing your own Google Analytics data, simply make a copy of the report and change the Data Source to your own Google Analytics Data.

What The Report Audits

I tried to cover many of the common issues found in standard Google Analytics Audits. I did have some limitations since certain reports including Benchmarking, Multi-Channel Funnels, and Google Signals are not available with the default connector. Everything was built to allow you to simply swap the data connector and have everything instantly updated with no additional steps required.

Included are widgets for:

• Lowercase Issues
• Query Parameter Fragmentation
• Personally Identifiable Information Being Captured
• Interactive Event Structure Exploration
• Campaign / UTM Parameter Issues
• Google Ads Linking
• 500 Hits Per Session Limit
• 10 Million Hits Per Month Limit
• Staging/Test Traffic in Production
• Bot Identification
• Variety of E-Commerce Reports
• and Much More

I would love for you to provide any feedback or suggestions below!